December 2024
Success in Marketing and Sales
When we caught up with Farida, she had just finished a professional photo shoot for her new role as Account Executive – Broadcast Sales with Dougall Media. We sat down in the studio to chat about her experience with YES and how it led her to this exciting opportunity.
“I came to Thunder Bay in February 2021 and enrolled in Confederation College’s Digital Marketing and Marketing Analytics program,” Farida shared. Upon graduating, she secured a role as the Corporate Sales Manager for a local hotel. While she enjoyed the position, Farida decided to take an extended trip back home, which meant leaving the job behind.
Before returning to Thunder Bay, Farida had been actively networking and sending out applications. However, when she got back, she decided it was time to intensify her job search and explore all available resources. Having continued to pay rent while living off her savings, she knew she needed to land something soon.
A friend recommended YES, and Farida reached out to see how we could help. Through the Employment Service program, which is available to unemployed individuals not in full-time school, Farida received personalized support from our Career Development Practitioner (CDP) team. Additionally, Tracy Laffin from our Employer Relations team began scouting potential leads for her.
It was CDP Brenda Richtig who came across a job posting for Dougall Media. Recognizing it as a great fit for Farida’s skill set, Brenda shared the lead right away. Farida acted quickly, applying immediately and following up with a contact she’d previously made at a Dougall Media event. Brenda also reached out with a glowing recommendation. Within a week, Farida had been offered an interview—and shortly after, the job!
We’re thrilled to congratulate Farida on her new role and thank Dougall Media for offering her an opportunity that perfectly matches her skills and background in marketing and sales.
If you’re looking for someone in your corner to support your career journey, connect with YES. Our Employment Service program offers one-on-one guidance, job search support, and access to a network of local employers and leads. Walk in, call, or request an appointment here: Request an Appointment – YES Employment Services
Tis the season to give away some Holiday Hampers! YES staff and leadership have put together hampers filled with goodies, groceries, dinner items, toiletries and gift cards. Our clients can fill out a ballot to win. Ask your Career Development Practitioner or our RI staff for a ballot on your next visit.
Our team attended the Ontario Disability Employment Network (ODEN) annual Rethinking Disability Conference for the first time this year. The conference took place in Toronto on November 4-6. YES is looking forward to incorporating this new information in to our service delivery.
We are thrilled to share the success of our “In Motion and Momentum” (IM&M) community project. This is our first IM&M cohort and they decided to take on an ambitious project. Together the group decided to create a recipe book with affordable and approachable recipes. They noted a need in the community for resources that were approachable and gave individuals a place to start with items they may get from the food bank. They thought a bake sale would be a great way to offer samples from the book and get the book out to the community. It was a great success! With the support of YES staff, leadership and clients, participants were able to raise $96.70 during the bake sale on November 20th. The clients used money to go to the dollar store to get some toys, blankets, food and other needs to bring to the humane society to donate. Congratulations to all the participants. Making a difference and engaging with the community is what IM&M is all about.
Representatives from Southbridge Roseview, Lakehead and Pinewood and Home Care representatives from CarePartners were on-site at YES on November 26th and 27recruiting for positions including RPN’s, PSW’s, housekeeping, laundry and cooking staff. If you are interested in any of the positions available, connect with YES. We have direct contact information and assistance with connecting to these positions.